Vice President of the LVCVA Research Center
Kevin Bagger is Vice President of the Research Center for the Las Vegas Convention and Visitors Authority (LVCVA), the destination marketing organization for Las Vegas and Southern Nevada that also owns and operates the Las Vegas Convention Center, one of the largest convention centers in the United States.
A lifelong Las Vegan, Mr. Bagger grew up immersed in tourism and has administered marketing programs for the Las Vegas Convention and Visitors Authority (LVCVA) since the mid-1990s.
Mr. Bagger monitors local, national, and global market trends of the tourism and convention industries and assesses Southern Nevada visitor behaviors and characteristics to steer strategy and messaging across the disciplines of sales, marketing, advertising, PR and convention center operations.
A proud graduate of the University of Nevada, Las Vegas (UNLV) with a bachelor’s degree in finance, Mr. Bagger has served on several industry boards and committees including the board of directors of the Travel and Tourism Research Association (TTRA), the research council for the Center for Exhibit Industry Research (CEIR), the research sub-committee of the U.S. Travel and Tourism Advisory Board, and the Destinations Council board of advisors for the U.S. Travel Association.
The LVCVA is charged with marketing Southern Nevada as a tourism and convention destination worldwide and with operating the 4.6 million-square-foot Las Vegas Convention Center. With 150,000 hotel rooms and 14 million square feet of meeting and exhibit space in Las Vegas alone, the LVCVA's mission centers on attracting leisure and business visitors to the area. The LVCVA also owns the Las Vegas Convention Center Loop, an underground tunnel designed by The Boring Company and the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor.