Vice President of the LVCVA Research Center
Kevin Bagger is Vice President of the Research Center for the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting the destination as the world’s most desirable location for leisure and business travel. The LVCVA also owns and operates the Las Vegas Convention Center, the Las Vegas Convention Center Loop designed by The Boring Company and owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor.
A lifelong Las Vegan, Mr. Bagger grew up immersed in tourism and has administered marketing programs for the Las Vegas Convention and Visitors Authority (LVCVA) since the mid-1990s.
Mr. Bagger monitors local, national and global market trends of the tourism and convention industries, and assesses Southern Nevada visitor behaviors and characteristics to steer strategy and messaging across the disciplines of sales, marketing, advertising, PR and convention center operations.
A proud graduate of the University of Nevada, Las Vegas (UNLV) with a bachelor’s degree in finance, Mr. Bagger has served on several industry boards and committees including the board of directors of the Travel and Tourism Research Association (TTRA), the research council for the Center for Exhibit Industry Research (CEIR), the research sub-committee of the U.S. Travel and Tourism Advisory Board, and the Destinations Council board of advisors for the U.S. Travel Association.