Hoover Dam transformed by 45,000 sq. ft. American Flag

This Memorial Day, Hoover Dam lit up to honor those who made the ultimate sacrifice, and the display runs through July 4.

About the LVCVA

As the nation’s leading destination marketing organization, we helped shape Las Vegas into an iconic brand recognized around the world.

Las Vegas Convention Center

The LVCVA owns and operates the 4.6 million square-foot Las Vegas Convention Center.

Destination Marketing

We create iconic global campaigns that deliver on our brand promise, growing and sustaining tourism by telling the story of what it means to have an Only Vegas experience.

Our wide-ranging research capabilities serve industry partners and national tourism advocacy organizations. We monitor travel trends and provide resources that deliver insights to enable more effective business strategies.

Marquee Destination Events

From show-stopping entertainment and exhilarating sporting events to the top expos, Las Vegas is where the most influential brands gather.

Transportation Development

We work together with partners across the entire transportation spectrum, from airline carriers and infrastructure agencies to emerging industries, to ensure ease of access for travelers and enhanced travel experiences to and from Las Vegas.

How many people travel to the Las Vegas area? Based on 2024 Stats

Visitor Volume

38.5 M

Convention Attendance

6.0 M

What is the economic impact of the Las Vegas tourism industry? Based on 2024 Stats

Direct Visitor Spending

$ 55.1 B

Total Economic Impact

$ 87.7 B