Trends and Research
We initiate a wide range of research projects and programs tracking the dynamics of tourism in Southern Nevada, the broader U.S. and across the globe. Nationwide, research studies such as our monthly Executive Summary of key tourism statistics and our annual visitor profile help inform and support our overall marketing strategy as well as the efforts of our resort partners.
Compiled and distributed by the LVCVA Research Center, the monthly LVCVA Executive Summary reflects tourism data from several agencies including the LVCVA, Harry Reid International Airport, the Nevada Gaming Control Board and the NV Dept. of Transportation (NDOT).Learn More
Conducted since 1975, the LVCVA’s annual Las Vegas Visitor Profile reflects findings from a compilation of visitor surveys to illustrate evolving visitor characteristics and behaviors. In addition to the main visitor profile, the crosstab matrix offers a quick reference to compare key visitor characteristics of a variety of Las Vegas visitor market segments.Learn More
Get quick answers to our most frequently asked research questions. From visitation figures and occupancy rates to revenue and visitor demographics, these answers put the fundamental data at your fingertips.
This state agency distributes information on Nevada employment, such as labor force estimates, wage surveys, employment guides and more.Learn More
CBER provides information that encompasses aspects of the business community, including private, commercial and residential development, public transportation and communication systems.Learn More
This resource maintains several valuable online resources, including a guide for media and entertainment professionals, an online thesis/dissertation group for graduate researchers, a reading room with topical articles on gaming issues, a message board and an extensive links page.Learn More