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Research

LVCVA Tourism Tracker

Looking for specific research data? Our interactive LVCVA Tourism Tracker query tool lets you conduct custom queries to review historic data and trends.

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Trends and Research

We initiate a wide range of research projects and programs tracking the dynamics of tourism in Southern Nevada, the broader U.S. and across the globe. Nationwide, research studies such as our monthly Executive Summary of key tourism statistics and our annual visitor profile help inform and support our overall marketing strategy as well as the efforts of our resort partners.

LVCVA Executive Summary of Southern Nevada Tourism Indicators

Compiled and distributed by the LVCVA Research Center, the monthly LVCVA Executive Summary reflects tourism data from several agencies including the LVCVA, McCarran International Airport, the Nevada Gaming Control Board and the NV Dept. of Transportation (NDOT).

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Historical Visitation Statistics: 1970-2019

A historical review of key Las Vegas tourism indicators from 1970 to present.

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2019 Las Vegas Visitor Profile Study

Conducted since 1975, the LVCVA’s annual Las Vegas Visitor Profile reflects findings from a compilation of visitor surveys to illustrate evolving visitor characteristics and behaviors. In addition to the main visitor profile, cross-tab reports are also published to highlight core visitor segments.

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Top Air Feeder Markets to Las Vegas

Top domestic and international origin markets of direct inbound air visitors arriving at McCarran based on data from the US Dept. of Transportation's Origination and Destination survey.

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Las Vegas International Visitation Estimates

 A multi-year look at international visitation estimates to Las Vegas by country.

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Room Inventory (as of December 2019)

A comprehensive listing of all lodging properties in Clark County including the Las Vegas metro area, Jean, Primm, Laughlin and Mesquite, Nevada.

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Clark County Population (Las Vegas Metro Area)

A historical look at the population of the Clark County, NV over the past 30+ years based on data from the Clark County Department of Comprehensive Planning.

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Clark County Meeting Space Inventory (as of Dec. 2019)

A comprehensive listing of all lodging properties in Clark County including the Las Vegas metro area, Jean, Primm, Laughlin, Mesquite, and Boulder City, Nevada.

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Las Vegas Tourism Construction Bulletin

Updated periodically throughout the year, Construction Bulletin summarizes current and proposed tourism and convention-related projects in Southern Nevada.

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LVCVA FAQs

Get quick answers to our most frequently asked research questions. From visitation figures and occupancy rates to revenue and visitor demographics, these answers put the fundamental data at your fingertips.

Additional Resources

Clark County Comprehensive Planning

Clark County maintains authoritative information on data such as population, resident demographics, housing and land-use guides.

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McCarran International Airport

Las Vegas’ primary airport collects information on airline passengers, average daily flights, air seats and other statistics regarding scheduled, charter and commuter air traffic at Clark County airports.

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Nevada Gaming Control Board

This state agency collects and distributes gaming revenue information, making monthly, quarterly and annual reports available. It also issues booklets regarding gaming regulations, the U.S. gaming industry and the Nevada Gaming Control Act.

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Las Vegas Global Economic Alliance (LVGEA)

This public-private partnership is focused on growing the economy in Southern Nevada through community development and business recruitment, retention and outreach.

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Nevada Dept. of Employment, Training & Rehabilitation

This state agency distributes information on Nevada employment, such as labor force estimates, wage surveys, employment guides and more.

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Nevada Department of Transportation

This state agency distributes information on traffic volume for all state and interstate highways throughout Nevada.

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UNLV Center for Business & Economic Research (CBER)

CBER provides information that encompasses aspects of the business community, including private, commercial and residential development, public transportation and communication systems.

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UNLV Center For Gaming Research

This resource maintains several valuable online resources, including a guide for media and entertainment professionals, an online thesis/dissertation group for graduate researchers, a reading room with topical articles on gaming issues, a message board and an extensive links page.

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UNLV International Gaming Institute

Billed as the “global intellectual capital of gaming,” the IGI provides gaming research and programs to more than 50 jurisdictions across the globe.

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