Chief Marketing Officer
Kate Wik serves as Chief Marketing Officer for the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting the destination as the world’s most desirable location for leisure and business travel. The LVCVA also owns and operates the Las Vegas Convention Center.
In her role, Ms. Wik is responsible for the strategic direction, management and oversight of the marketing efforts for the destination including: Advertising, Brand Strategy & Management, Brand Public Relations, Digital Engagement, Marketing Campaigns, Research, Sports Marketing and Management of Agency Partners.
Prior to joining the LVCVA, Ms. Wik spent almost a decade with MGM Resorts International in multiple roles where she most recently served as Senior Vice President of Marketing Strategy. At MGM, Ms. Wik oversaw global brand strategy, portfolio strategy, property marketing, paid media, digital engagement, and consumer research. During her time at MGM, Ms. Wik worked in marketing leadership roles at the property and corporate levels.
Ms. Wik’s experience in the advertising and marketing industry spans two decades. She began her career on the agency side of the business working at both global powerhouse agencies and small boutique agencies. This diverse experience across agency and client-side marketing has afforded Ms. Wik a broad perspective on managing agency partners and running complex integrated marketing campaigns.
Originally from Tucson, Arizona, Ms. Wik holds a degree in Political Science and Latin American Studies from The University of Arizona. In her spare time, she enjoys spending time with family.