Chief Marketing Officer
Kate Wik serves as Chief Marketing Officer for the Las Vegas Convention and Visitors Authority (LVCVA), the destination marketing organization for Las Vegas and Southern Nevada that also owns and operates the Las Vegas Convention Center, one of the largest convention centers in the United States.
In her role, Ms. Wik is responsible for the strategic direction, management and oversight of the marketing efforts for the destination including: Advertising, Brand Strategy & Management, Brand Public Relations, Digital Engagement, Marketing Campaigns, Research, Sports Marketing and Management of Agency Partners.
Prior to joining the LVCVA, Ms. Wik spent almost a decade with MGM Resorts International in multiple roles where she most recently served as Senior Vice President of Marketing Strategy. At MGM, Ms. Wik oversaw global brand strategy, portfolio strategy, property marketing, paid media, digital engagement, and consumer research. During her time at MGM, Ms. Wik worked in marketing leadership roles at the property and corporate levels.
Ms. Wik’s experience in the advertising and marketing industry spans two decades. She began her career on the agency side of the business working at both global powerhouse agencies and small boutique agencies. This diverse experience across agency and client-side marketing has afforded Ms. Wik a broad perspective on managing agency partners and running complex integrated marketing campaigns.
Originally from Tucson, Arizona, Ms. Wik holds a degree in Political Science and Latin American Studies from The University of Arizona. In her spare time, she enjoys spending time with family.
The LVCVA is charged with marketing Southern Nevada as a tourism and convention destination worldwide and with operating the 4.6 million-square-foot Las Vegas Convention Center. With 150,000 hotel rooms and 14 million square feet of meeting and exhibit space in Las Vegas alone, the LVCVA's mission centers on attracting leisure and business visitors to the area. The LVCVA also owns the Las Vegas Convention Center Loop, an underground tunnel designed by The Boring Company and the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor.