Las Vegas Sports Marketing & Special Events

Featured Sporting Events

With the addition of the NFL, NHL, WNBA and USL as well as a second NASCAR Cup Series weekend in recent years, our city has burnished its already strong reputation as a top-tier sports destination and established a legitimate claim to the title of “Sports Capital of the World.”

NFL

Allegiant Stadium

In one of the most anticipated franchise relocations in recent years, the NFL’s silver and black now calls Allegiant Stadium, and the Silver State home. The 2020 move by the Las Vegas Raiders, one of pro football’s most storied teams, marks the long-awaited arrival of America’s most popular professional sport in Las Vegas.

NHL

NHL T Mobile Arena

The Vegas Golden Knights made their debut in the 2017-2018 NHL season, immediately captivating the sports world with a historic run to the Stanley Cup Finals that permanently established a hockey fan base in Southern Nevada. On game nights T-Mobile Arena, a.k.a. the Fortress, is one of the destination’s most rollicking spots.

UFC

UFC Arena

Building on our legendary reputation as the world’s greatest fight city, Las Vegas has played host to over 100 Ultimate Fighting Championship main events – over four times more than any other city in the world.

NASCAR

With the state-of-the-art Las Vegas Motor Speedway complex located just minutes from the Vegas Strip, our city plays host to a number of racing events throughout the year, highlighted by two NASCAR Cup races annually, the Pennzoil 400 and the South Point 400.

WNBA

The Las Vegas Aces relocated to the Strip from San Antonio before the 2018 season, and now call Mandalay Bay’s Michelob ULTRA Arena home. The Aces quickly became one of the most exciting teams in the league and thrilled fans when they won the WNBA Championship in 2023.

MiLB

Las Vegas’ longest-running current professional franchise got its start in 1983 as the Las Vegas Stars. In 2019, the team rebranded as the Las Vegas Aviators, became the Triple-A affiliate of the Oakland Athletics and played its first season in the new, state-of-art Las Vegas Ballpark.

USL

Employing unique Las Vegas flair through its neon-inspired logo, Las Vegas Lights FC debuted in the 2018 season, and has won a loyal audience thanks to its embrace of both soccer culture and the iconography of its home city.

AHL

The destination’s newest franchise, the Henderson Silver Knights, is the affiliate team of the Vegas Golden Knights and will further build the destination’s hockey fan base when it debuted in the 2020-2021 season.

Collaborations

As part of our continuing evolution as a major player in the sports marketing landscape, we’re strengthening our relationships with other key partners to find new ways of realizing shared goals

Travel Trade Initiative

Our Leisure Sales team is spearheading efforts to connect sports and special events partners with our coveted network of over 17,000 travel agents and tour operators to promote their events.

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Southern Nevada Regional Sports Coalition

A sports organization comprising municipalities throughout Clark County to help them work together to identify needs and introduce the association to event rights holders with an interest in coming to Las Vegas.