The LVCVA's mission is to attract visitors by promoting Las Vegas as the world's most desirable destination for leisure and business travel.
Creating Value for Stakeholders
We deliver growth and prosperity to the Las Vegas economy. Here’s how we do it:
Promoting the Destination
We create iconic global campaigns that deliver on our brand promise, growing and sustaining tourism by telling the story of what it means to have an "#OnlyVegas" experience.
Conventions, Shows and Special Events
From show-stopping entertainment and exhilarating sporting events to the top expos, Las Vegas is where the most influential brands gather.
We work together with partners across the entire transportation spectrum, from airline carriers and infrastructure agencies to emerging industries, to ensure ease of access for travelers and enhanced travel experiences to and from Las Vegas.
Travel and Tourism Advocacy
We are a leading voice on issues that impact thriving, healthy tourism to Southern Nevada and within the United States, championing the crucial benefits our industry delivers to local, regional and national economies.
Trends and Research
Our wide-ranging research capabilities serve industry partners and national tourism advocacy organizations. We monitor travel trends and provide resources that deliver insights to enable more effective business strategies.
LVCVA Tourism Tracker
Search and sort our extensive archive of research projects and programs more easily with our dynamic, user-friendly query tool.
Press and Publicity
The LVCVA chronicles the city’s sights and sounds, showcasing the exciting events happening across the city daily and providing a resource for media.
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