Conducted since 1975, the LVCVA’s annual Las Vegas Visitor Profile reflects findings from a compilation of visitor surveys to illustrate evolving visitor characteristics and behaviors. In addition to the main visitor profile, the crosstab matrix offers a quick reference to compare key visitor characteristics of a variety of Las Vegas visitor market segments.

2023 Q3 Las Vegas Visitor Snapshot

2022 Las Vegas Visitor Profile Study

2022 Matrix of Las Vegas Visitor Segments (Excel)

2022 Matrix of Las Vegas Visitor Segments (PDF)