Conducted since 1975, the LVCVA’s annual Las Vegas Visitor Profile reflects findings from a compilation of visitor surveys to illustrate evolving visitor characteristics and behaviors. In addition to the main visitor profile, the crosstab matrix offers a quick reference to compare key visitor characteristics of a variety of Las Vegas visitor market segments.

2021 Las Vegas Visitor Profile Study

2021 Matrix of Las Vegas Visitor Segments (Excel)

2021 Matrix of Las Vegas Visitor Segments (PDF)