The LVCVA is the nation’s leading destination marketing organization, shaping the Las Vegas brand through advertising, marketing, and communications that attract business and leisure travelers.
Excessive Celebration Encouraged
Las Vegas was hosting the NFL’s Super Bowl in 2024 and needed to make its mark on the biggest event in U.S. sports. Vegas is a city that is built for a good time, for celebrating. Excessive celebration is penalized by the NFL. It’s a rule that’s hated by fans and players alike. We rallied fans and called for this rule not to be enforced at the Super Bowl, going as far as to say that in Las Vegas, excessive celebration is not only permitted, it’s encouraged. Our campaign helped Super Bowl LVIII become a resounding success.
Ticket demand and room revenue were at all-time highs. Major news media noted that “Las Vegas should host the Super Bowl every year.” Thousands of fans, including the governor of Nevada, signed a petition calling for excessive celebration to be allowed at the Super Bowl.
The rapid growth of live sports and entertainment in Las Vegas has made it a must-visit destination for fans worldwide. The city offers experiences that no other destination can and the fans go all out while they cheer on their favorite team.
The YES CHEF! campaign leveraged 2024 World’s 50 Best Restaurants Awards event to amplify Las Vegas’s culinary evolution, highlighting both its fine dining and hidden gems while engaging elite chefs, global media, and food enthusiasts.
Vegas knows how to throw a party. With wild themes, nonstop entertainment, and endless possibilities, the WEDDING. PARTY. campaign encourages newly engaged couples to start their forever in the Wedding Capital of the World.
Highlights Laughlin, NV as a comfortable yet exciting getaway spot where you can fill your days with outdoor adventures and light up your nights with live entertainment, dining, dancing, and more. All the thrills, all in one place? Yep, it’s All in Laughlin.
To strengthen our standing as one of North America’s top-tier business destinations, we’ve created a series of robust initiatives to attract and retain prominent trade shows, conventions, conferences, executive meetings and business…
Our marketing efforts extend beyond the Las Vegas metropolitan area to encompass all of Southern Nevada, such as Boulder City, Laughlin, Mesquite, Jean and Primm.
We lead marketing efforts that reinforce Las Vegas’ widely recognized stature as the marriage capital of the U.S., with approximately 75,000 marriage licenses issued annually, and continue to evolve our image as a wedding destination.
As host to some of the highest-profile sporting events in the nation, from two annual NASCAR Cup Series weekends to the arrival of the Las Vegas Raiders, we create innovative marketing programs that reinforce one single, exciting fact: Las…
