About the LVCVA

As the nation’s leading destination marketing organization, we helped shaped the Las Vegas into iconic brand recognized around the world. 

Our Mission: Make Las Vegas the undisputed global destination for leisure and business travel.

 

Our Vision: Be a category of one.

 

What We Do

LVCC West Hall Entrance

Destination Marketing

We create iconic global campaigns that deliver on our brand promise, growing and sustaining tourism by telling the story of what it means to have an Only Vegas experience.

Trends and Research

Our wide-ranging research capabilities serve industry partners and national tourism advocacy organizations. We monitor travel trends and provide resources that deliver insights to enable more effective business strategies.

Transportation Development

We work together with partners across the entire transportation spectrum , from airline carriers and infrastructure agencies to emerging industries, to ensure ease of access for travelers and enhanced travel experiences to and from Las Vegas.

How many people travel to the Las Vegas area? Based on 2024 Stats

Visitor Volume

41.7 M

Convention Attendance

6.0 M

What is the economic impact of the Las Vegas tourism industry? Based on 2024 Stats

Direct Visitor Spending

$ 55.1 B

Total Economic Impact

$ 87.7 B

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Newsroom

The LVCVA chronicles the city’s sights and sounds, showcasing the exciting events happening across the city daily and providing a resource for media