About the LVCVA
As the nation’s leading destination marketing organization, we helped shaped the Las Vegas into iconic brand recognized around the world.
What We Do

Las Vegas Convention Center
The LVCVA owns and operates the 4.6 million square-foot Las Vegas Convention.
Destination Marketing
We create iconic global campaigns that deliver on our brand promise, growing and sustaining tourism by telling the story of what it means to have an Only Vegas experience.
Trends and Research
Our wide-ranging research capabilities serve industry partners and national tourism advocacy organizations. We monitor travel trends and provide resources that deliver insights to enable more effective business strategies.
Marquee Destination Events
From show-stopping entertainment and exhilarating sporting events to the top expos, Las Vegas is where the most influential brands gather.
Transportation Development
We work together with partners across the entire transportation spectrum , from airline carriers and infrastructure agencies to emerging industries, to ensure ease of access for travelers and enhanced travel experiences to and from Las Vegas.
How many people travel to the Las Vegas area? Based on 2024 Stats
Visitor Volume
41.7 MConvention Attendance
6.0 MWhat is the economic impact of the Las Vegas tourism industry? Based on 2024 Stats
Direct Visitor Spending
$ 55.1 BTotal Economic Impact
$ 87.7 BLoading news releases...
Newsroom
The LVCVA chronicles the city’s sights and sounds, showcasing the exciting events happening across the city daily and providing a resource for media