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About the LVCVA

Mission & Purpose
$45.2 Billion Tourism Impact png
As the official destination marketing organization of Las Vegas, the LVCVA promotes tourism, conventions, meetings and special events - as well as ongoing advocacy to extend the city's influence as a leader in tourism and hospitality. To drive the tourism engine that powers the Southern Nevada economy, the LVCVA is charged with and committed to building and protecting the Las Vegas brand among its diverse audiences of current and potential visitors. With more than 150,000 hotel rooms in Las Vegas alone and nearly 11 million square feet of meeting and exhibit space citywide, the LVCVA's mission focuses on attracting ever-increasing numbers of leisure and business visitors to the area.