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Sports Marketing & Special Events

LV Marathon
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Las Vegas has long been considered a top destination for championship and high profile sporting events including NASCAR, National Finals Rodeo, Las Vegas Bowl, NBA All-Star Game, UFC, Championship Boxing, US Bowling Congress, USA Rugby Sevens, Shriners Hospitals for Children Open PGA Tournament, Professional Bull Riders, Rock 'n' Roll Marathon and NCAA's Pac-12, West Coast, Mountain West, and Western Athletic Conference basketball tournaments, while the outlying areas of Mesquite, Primm, Boulder City and Laughlin continue to play a pivotal role in hosting events that generate revenue for the destination, as well as account for incremental room nights in their respective locales.

 

The addition of professional sports leagues such as the NHL Vegas Golden Knights and USL Las Vegas Lights combined with the pending arrival of a second NASCAR race, WNBA Las Vegas Aces and NFL Las Vegas Raiders has increased the reputation and allure of Las Vegas as a premier destination for sporting events.

 

In addition, major artists representing stage, screen and music continue to attract visitors to the destination, while music and electronic dance festivals assist with the positioning of Las Vegas as the event and entertainment capital of the world, while driving visitation during traditionally slower periods of the year.