Identifying and supporting events that maximize hotel occupancy and expand the Las Vegas brand as a premier event destination.
Sports and sponsorships continue to play an increasing important role in the branding of Las Vegas and Southern Nevada as the world's leading event destination. The LVCVA, in association with Las Vegas Events, will identify and support events that maximize hotel occupancies. Such events will continue to play an important role in enabling the LVCVA to deliver its message to millions in the U.S. and abroad. Golf, for instance, has become a viable new market segment for Las Vegas. LVCVA staff will continue to work closely with the local golf industry to increase the use of facilities and give Las Vegas a high profile in the sports and event marketplace.