RESEARCH

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Market Research

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A wide range of research projects and programs tracking the dynamics of Southern Nevada, national and international gaming and tourism industries and audiences.

 

The research department aims to gain a better understanding of the Las Vegas visitor and overall city demographics in order to guide and support the LVCVA's overall marketing strategy. The department's wide range of research projects and programs tracks the dynamics of Las Vegas and Southern Nevada, as well as the nationwide competitive gaming and tourism industries. Among the research programs administered by the department are the monthly executive summaries of tourism and convention indicators; annual visitor profile studies that track visitor demographics and behaviors; periodic marketing bulletins; and a variety of programs to monitor local, national and global travel trends.