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Statistical Publications

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The LVCVA publishes statistical publications on a variety of topics on a monthly, biannual and annual basis. These publications are critical to tracking visitation and the influence of the Las Vegas brand.

 

Executive Summary of Clark County Visitor Statistics (monthly)

 

The LVCVA publishes statistics for Las Vegas, Laughlin and Mesquite that include visitor volume, convention attendance, occupancy levels, room inventory, gaming revenues, airline passengers and automobile traffic. Requesters of this data receive the executive summary, which includes both current month and year-to-date data for the current and prior year.

 

Marketing Bulletin (semiannually)

 

The Marketing Bulletin is the published format of the Clark County visitor statistics. It contains all of the data found in the monthly reports, as well as additional information such as room tax revenue, hotel/gaming employment and convention center statistics. The publication also contains an in-depth study of hotel and motel occupancy in Las Vegas, Laughlin and Mesquite. A historical review of many of the key tourism statistics is also included, which provides an excellent source to summarize the growth rate of Clark County tourism. Marketing bulletins are published twice per year and contain year-to-date information so that the second issue serves as a year-end summary.

 

Visitor Profile Study (annually)

 

A source for demographic and behavioral data on visitors, the study presents the findings of visitor interviews conducted throughout the calendar year (January 1 - December 31). Sections include reasons for visiting, travel planning, trip characteristics and expenditures, gaming behavior and budgets, entertainment, attitudinal information and visitor demographics. Separate reports are available for Las Vegas, Laughlin and Mesquite.

 

Clark County Residents Study (biennially)

 

This publication provides insight into the gaming/entertainment behaviors and attitudes of Clark County residents. Data is collected through telephone interviews and published every two years.

 

Construction Bulletin (as needed)

 

This document tracks new construction of hotels, attractions and tourism infrastructure for Clark County. The project name, construction costs (when available) and completion date are listed with subtotals by year.