Storytelling That Drives Tourism Destination Marketing

The LVCVA is the nation’s leading destination marketing organization, shaping the Las Vegas brand through advertising, marketing, and communications that attract business and leisure travelers.

Pack For Vegas

Endless Summer bellhop cart, Circa Resort valet
Puppy Princess bellhop cart, Caesars Palace pool
Golf Bros bellhop cart, MGM Grand lobby
Moveable Feast bellhop cart, Circa Resort lobby
World Couple bellhop cart with pony, Caesars Palace valet

Creative Campaigns

Go All Out

The rapid growth of live sports and entertainment in Las Vegas has made it a must-visit destination for fans worldwide. The city offers experiences that no other destination can and the fans go all out while they cheer on their favorite team.

Go All Out

YES, CHEF!

The YES CHEF! campaign leveraged 2024 World’s 50 Best Restaurants Awards event to amplify Las Vegas’s culinary evolution, highlighting both its fine dining and hidden gems while engaging elite chefs, global media, and food enthusiasts.

Chef prepping seafood appetizers table side at a restaurant at ITO at Fontainebleau Las Vegas.

WEDDING. PARTY.

Vegas knows how to throw a party. With wild themes, nonstop entertainment, and endless possibilities, the WEDDING. PARTY. campaign encourages newly engaged couples to start their forever in the Wedding Capital of the World.

Wedding party campaign

All in Laughlin

Highlights Laughlin, NV as a comfortable yet exciting getaway spot where you can fill your days with outdoor adventures and light up your nights with live entertainment, dining, dancing, and more. All the thrills, all in one place? Yep, it’s All in Laughlin.

Discover laughlin

Impactful Initiatives

Business Marketing

To strengthen our standing as a global meeting destination, we created a series of robust initiatives to attract and retain prominent trade shows, conventions, conferences, executive meetings and business gatherings.

Business Meeting

Extended Destinations

Our marketing efforts extend beyond the Las Vegas metropolitan area to encompass all of Southern Nevada, such as Boulder City, Laughlin, Mesquite, Jean and Primm.

Southern Nevada

Weddings Marketing

We lead marketing efforts that reinforce Las Vegas’ widely recognized stature as the marriage capital of the U.S., with approximately 75,000 marriage licenses issued annually, and continue to evolve our image as a wedding destination.

Wedding

Sports Marketing

As host to some of the highest-profile sporting events in the nation, from two annual NASCAR Cup Series weekends to the arrival of the Las Vegas Raiders, we create innovative marketing programs that reinforce one single, exciting fact: Las…

Video Thumbnail - vimeo - F1 Las Vegas Grand Prix 2024 Recap

International Marketing

With global relationships and unparalleled customer service, we drive brand recognition and visitation in markets of every size around the world.

Paris