Vice President of Business Sales
Dawn Holden is the Vice President of Business Sales for the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting the destination as the world’s most desirable location for leisure and business travel. The LVCVA also owns and operates the Las Vegas Convention Center, the Las Vegas Convention Center Loop designed by The Boring Company and owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor.
In her role, Ms. Holden is responsible for identifying new business opportunities and adding new customers to the existing Las Vegas Convention Center (LVCC) portfolio. Ms. Holden joined the LVCVA in 2021.
Prior to joining the LVCVA, Ms. Holden was Vice President of Membership Engagement at Destinations International, the national trade association for destination organizations all over the world. As a member of the senior management team, she led the overall strategic direction of the organization’s membership operation.
Ms. Holden’s experience in the destination organization industry spans 17 years and includes serving as Vice President of Partnership Development for VisitPITTSBURGH, the official tourism promotion agency for Pittsburgh and is an alumna of Leadership Pittsburgh Class XXXIII. She began her career in hospitality at Visit Mercer County PA and was also employed by Destination DC. In 2020, Ms. Holden earned the Certified Destination Management Executive (CDME) designation through Destinations International and is a Certified Association Sales Executive (CASE) through PCMA.
Originally from Rochester, New York, Ms. Holden grew up in Northwestern Pennsylvania. She holds a Bachelor of Arts degree in Journalism and Communications and has a Master of Business Administration from the University of Maryland Global Campus. She is also a proud member of the Alpha Kappa Alpha Sorority Incorporated and enjoys dedicating her time to serve on boards, support fundraisers, take part in community initiatives, exercise and travel.