Andrew Luft

Vice President of Brand and Integrated Marketing

Andrew Luft

Andrew Luft is the Vice President of Brand and Integrated Marketing for the Las Vegas Convention and Visitors Authority (LVCVA), the destination marketing organization for Las Vegas and Southern Nevada that also owns and operates the Las Vegas Convention Center, one of the largest convention centers in the United States.

Andrew brings more than 18 years of marketing experience to his role, having conceived, built, and scaled dynamic campaigns and cultural activations for global brands including Volkswagen, Netflix, adidas, Airbnb, and Lexus.

Andrew’s expertise lies in orchestrating innovative, large-scale brand campaigns and partnerships across art, music, and travel. Prior to joining the LVCVA, Andrew served as VP, Partnerships for Vibee, Live Nation’s destination experience division. In that role, he led the development of music-centric fan experiences with leading artists and festivals, including multiple projects within the Las Vegas market such as activations supporting Sphere residencies and EDC Las Vegas.

Andrew holds a Bachelor of Arts in Political Science from Emory University in Atlanta.