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Digital Marketing

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Exploiting the opportunities offered by technology and the Internet to market the destinations of Southern Nevada in the digital arena.

 

The digital marketing department oversees a broad range of functions that share the common focus of exploiting the opportunities afforded by technology and the Internet to market the destinations of Southern Nevada in the digital arena. The department's responsibilities include administering the LVCVA's CRM and database marketing systems; devising processes and procedures to ensure relevant and timely Web content; responding to website-related inquiries from the general public; reviewing the performance of the websites; engaging visitors through Vegas-branded social channels, including YouTube, Facebook and Twitter; and acting as the liaison with the LVCVA's advertising agency to incorporate appropriate content into branding and promotional campaigns on the LVCVA's destination marketing websites, LasVegas.com, LVCVA.com, VegasMeansBusiness.com, VisitLaughlin.com, VisitMesquite.com, VisitPrimm.com, VisitBoulderCity.com and StayandPlayHere.com.