The LVCVA manages programs for every audience and every client imaginable. It's Las Vegas - anything is possible.
In January 2013, the LVCVA launched an ad campaign to introduce fans to its new website LasVegas.com: the only official website of Las Vegas. An unassuming character was introduced who just so happens to share the same name, Las Vegasdotcom. He's your normal, everyday Joe, who is a lot of things - but one thing he is not is your online source for all things Las Vegas. Through TV, online, social media and beyond, the campaign highlights the unique features of the website, and showcases the trials and tribulations of the man who just so happens to share the same name.
As part of the summer campaign, Las Vegasdotcom, the man, eventually takes a trip to the place he's heard about his whole life thanks to his name. Throughout his stay in Las Vegas, he is the toast of the town and could not be more proud to bear the same name as the online source for such a great destination.