Promoting Las Vegas and Southern Nevada in every medium imaginable.
The advertising department is charged with promoting Las Vegas and Southern Nevada through a variety of media to the leisure and business traveler. These efforts protect and grow the Las Vegas brand on a global stage and have garnered worldwide recognition and accolades - including the inclusion of the "What happens here, stays here" campaign on the Madison Avenue Walk of Fame. The LVCVA continues to promote Las Vegas as the premier meeting convention and trade show destination through print and online campaigns. New markets and niche segments will receive additional attention, as well as branding consumer efforts in Canada, Mexico and the United Kingdom.