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SEPTEMBER 2011

October 13, 2011

Caesars Entertainment's Linq Project to Revitalize Las Vegas Strip
Owned and operated by Caesars Entertainment Corporation, The Linq, a $550 million retail, dining, entertainment and hospitality district is being created to revitalize and re-define the center-resort corridor. The Linq will span more than 200,000 square feet directly facing Caesars Palace. The focal point will be a giant observation wheel - The Las Vegas High Roller. The wheel will be the tallest in the world, at 550 feet, with 28 cabins accommodating up to 40 people each. On The Linq's north side, a guest walk path will lead from the Carnaval Court outdoor plaza at Harrah's Las Vegas resort through the Imperial Palace Hotel & Casino and to The Linq. A pedestrian connection also will be
built from The Linq into Flamingo Las Vegas on the south. The Linq enhancements will completely transform the facade, porte cochere, casino and hotel reception areas of the Imperial Palace. The Linq will break ground in the fourth quarter this year. The Linq retail, dining and entertainment experience is scheduled to open in 2013. For more
information, please contact Courtney Fitzgerald, Caesars Entertainment, cfitzgerald@caesars.com.

Binion's Gambling Hall Celebrates 60 Years
Binion's Gambling Hall, one of Las Vegas' longest operating casinos, achieved another milestone when the legendary property reached its 60th anniversary. Benny Binion opened the Horseshoe Club in 1951 and went on with his family to revolutionize the ways in which casinos operated, setting standards which are still abided by today. Benny Binion introduced high stakes gambling to Las Vegas, setting the craps limit at $500, ten times higher than any other casino in Las Vegas, when The Horseshoe first opened. He went on to raise the limit to $10,000 and eventually eliminated the limit altogether at times. Binion's was the first place in Las Vegas to offer free drinks to players, to pick up
customers by limousine from the airport, and to offer 10 times odds on craps. Plus, in an effort to keep the players cool and comfortable, Binion's was the first fully air conditioned casino, the first fully carpeted casino and was home to the first electrically powered elevator. Benny Binion hosted the first World Series of Poker in 1970 at the property, laying the groundwork for the mega-events of today. For more information, please contact Lisa Robinson, TLC Casinos, lrobinson@tlccasinos.com.

Bellagio Unveils Newly Redesigned Guest Rooms
Bellagio has unveiled a fresh, elegant collection of newly redesigned rooms featuring vibrant, warm color palettes. Created by the talented team at MGM Resorts International Design Group, three color schemes incorporate the essence of Bellagio through botanical macro-photographic images. The new room design creates enhanced functionality with the addition of benches at the end of each bed, brighter lighting in the bedroom and bathroom and a full-length mirror in the foyer. Convenient amenities can be found at every turn including a 40" mounted flat-screen television; a bedside iHome docking station; and a centralized media hub designed to accommodate a variety of digital
devices. Bellagio began the $70 million remodel in June and anticipates all 2,568 Resort Rooms in the main tower will be complete by mid-December. For more information, please contact Stacy Hamilton, MGM Resorts, shamilton@mgmresorts.com.

Lobster ME Opens at the Miracle Mile Shops at Planet Hollywood
Lobster ME, the newest fast-casual concept from The LEV Restaurant Group in Las Vegas, has opened at the Miracle Mile Shops at Planet Hollywood Resort and Casino. Known for having the world's best lobster roll, the signature item will be joined by both traditional and nontraditional New England-centric items such as lobster grilled cheese, lobster bisque, lobster and waffles, lobster mac & cheese and even lobster ice cream. Named after the postal abbreviation for Maine, Lobster ME is reminiscent of New England dockside stands and features artifacts drawn from the nautical and lobstering trade. For more information, please contact Diana Hossfeld, Bread and Butter PR, diana@breadandbutterpr.com.

New York Restaurant Old Homestead Steakhouse to Open at Caesars Palace
Caesars Palace will become home to one of New York City's most historic restaurants - Old Homestead Steakhouse. A classic eatery known for its quality steakhouse selections and legendary history, Old Homestead will replace Neros restaurant. Old Homestead at Caesars Palace is scheduled to open before the end of 2011. Boasting more than 16,000 square-feet, the space will feature a total of 250 seats with a full dining room, private dining room, lounge and bar. Guests will experience several signature dishes from the classic NYC menu including the popular Colossal Crab Cake, 32-ounce Gotham Rib Eye Steak and the Old Homestead New York-Style Cheesecake, to name a few. For more information, please contact Celena Haas, Caesars Entertainment, chaas@caesars.com.

Madame Tussauds Las Vegas Welcomes The Michael Jackson Experience
The Michael Jackson Experience, a limited-engagement attraction featuring three Michael Jackson wax figures, will be on display at Madame Tussauds Las Vegas Sept. 8 - Dec. 27, 2011. The Michael Jackson Experience will highlight various stages of Jackson's career, including the Jackson 5 years, Invincible era and This Is It. The three figures collectively represent over $1 million in wax sculpting. In all, Madame Tussauds has sculpted six different waxwork figures of Jackson, more than any other celebrity in history. For more information, please contact Brad Seidel, Kirvin Doak, bseidel@kirvindoak.com.

Laura Croft to Launch Night School 4 Girls at Excalibur Hotel & Casino
Laura Croft from E!'s 'Holly's World" has launched Night School 4 Girls at Excalibur Hotel & Casino. Known as the Strip's ultimate party girl, Croft, a reality star and former Playboy Playmate, introduces the ultimate experience in higher nightlife education. Designed to take the art of seduction to the next level, ladies learn pole and burlesque
dancing from the pros as real Las Vegas showgirls guide ladies on how to release their inner bombshell. Created and produced by SPI Entertainment, a leader in world class entertainment for women, Night School 4 Girls is open every Thursday through Sunday afternoon in the Thunder From Down Under Showroom at Excalibur Hotel & Casino. For
more information, please contact Abigail Miller, Wicked Creative, Abigail.miller@wickedcreative.com.

The Spa at Trump introduces the "New Mom" Pampering Package
The Spa at Trump has created a New Mom package that offers a few hours of well-deserved "me time" and post-baby rejuvenation. The package includes Bootcamp for Tummies, a one-hour "rehab for abs" combining a re-texturing fruit-acid peel and an algae-rich mask along with special massage techniques; a Universal Glow Facial; and a take-home gift of Mama Mio's Skin Tight Toning serum. For more information, please contact Michelle Schenk, SK+G, michelle.schenk@skgadv.com.

Las Vegas Restaurant Week Celebrates 5th Anniversary
Lauded as one of the best culinary cities in America, fine dining perennially tempts travelers to the "Entertainment Capital of the World." Gourmands will have yet another reason to visit when the 5th Annual Las Vegas Restaurant Week begins. This year, Las Vegas Restaurant Week is a two-week celebration ending Sept. 11. More than 40
participating restaurants will offer three-course menus for $20.11, $30.11 or $50.11. Portions of the proceeds will benefit local food bank, Three Square, which provides meals for more than 300,000 men, women and children struggling with hunger in Southern Nevada. For more information, please visit www.helpoutdineoutlv.org.

Las Vegas Unites to Remember Tenth Anniversary of September 11th
Las Vegas, through the 911 Remembrance Organization, is part of a national effort to "Ignite the Spirit of Unity" through several events commemorating the tenth anniversary of September 11, 2001. On Friday, Sept. 9, Downtown Las Vegas will host opening ceremonies including the lighting of the same blue lights that replaced the twin towers in
New York a decade ago. A car show will honor the wounded warriors of the military. On Sept. 10, a 9.11K Run will take place and will be limited to 3,063 registrations, each running for a fallen victim of 9/11. Simultaneously, 6,000 people will participate in a 1 Mile Walk for fallen service members in the wars since 9/11. Up to 25,000 motorcyclists
from across the country will ride five separate runs in honor of the survivors of 9/11. Finally, a 91.1K Bicycle Ride around the Las Vegas Valley will also take place for the survivors of 9/11. On Sept. 11, the Fallen Heroes Parade will take place in Downtown Las Vegas, led by Grand Marshall Lt. General Buck Bedard, a Pentagon survivor. For more information, please visit www.911remembrancelasvegas.org.

Mexican Independence Day Fiestas Heat Up Las Vegas Sept. 15 - 18
Las Vegas is the entertainment capital of the world, which is why there is no better place to celebrate Mexican Independence Day. This year, the city turns up the heat and welcomes some of the biggest and most popular names in Latin music to mark this historic September date with all the glitz and flair the destination is famous for. Latin superstar Luis Miguel will perform at The Colosseum at Caesars Palace Sept. 15-18. Alejandro Fernandez will perform at the Grand Garden Arena at MGM Grand Sept. 15. Marco Antonio Solis and Ana Gabriel will perform together at the Events Center at Mandalay Bay on Sept. 16. MARIACHI USA, one of the most popular mariachi reviews in the U.S, will bring its fast paced, cutting edge show to the newly transformed Tropicana Las Vegas. The show mixes traditional mariachi tunes with a sprinkle of Cuban and Central American influence in a 90-minute performance. Plus, visitors can enjoy mariachi bands, tequila festivals, Latin dance nights and much more. Go to
VisitLasVegas.com's show calendar for a complete listing of events.

Barrett-Jackson to Host Fourth Annual Auction in Las Vegas Sept. 22-24
Barrett-Jackson will host its Fourth annual auction in partnership with MGM Resorts International and the LVCVA. The two-day celebration of cars, chrome and neon will take place Sept. 22-24 and will feature the annual Las Vegas Cruise-in, the Barrett Jackson Fashion Show, a Road Rally, auctions and much more. Barrett-Jackson will showcase more than 100 Hot Rods, resto-Mods, classics, new collectibles and muscle cars during its Road Rally. For more information, please contact Kelly Reeves, KLR Communications, Kelly@klrcommunications.com.

Las Vegas to Host Two-Day I Heart Radio Music Festival Sept. 23-24
Las Vegas will host the two-day I Heart Radio Music Festival at the MGM Grand Garden Arena Sept. 23-24. Considered the biggest live music event in radio history, the festival will feature performances by Lady Gaga, Jay-Z, Coldplay, Steven Tyler, Black Eyed Peas, Jennifer Lopez, Kelly Clarkson and many more. For more information, please
contact Michael Samonte at samonte@sunshinesachs.com.

Justin Timberlake Shriners Hospitals for Children Open Kicks off Sept. 28 - Oct. 2
The week-long charitable tournament and Las Vegas' official PGA Tour event, Justin Timberlake Shriners Hospitals for Children Open, kicks off on Sept. 28 at TPC Summerlin. A variety of well-known golfers will participate in the competition and help support the mission of Shriners Hospitals for Children, while enjoying the signature flair that Las Vegas has to offer. For more information, please contact Shandi Huber, Kirvin Doak, shuber@kirvindoak.com.


**PHOTOS & B-ROLL AVAILABLE**
Need Las Vegas photos or b-roll for your story? Let us help. The LVCVA has redesigned its press room to include a new media center allowing journalists to download photos and video of special events. While you're on the LVCVA site, be sure to check out our online press kit for the latest information about Las Vegas.