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October 25, 2012

LAS VEGAS - Las Vegas is a preeminent destination for sporting events, and the city celebrates a long proud history with bull riders. Since 1993, Las Vegas has been the home of the Professional Bull Riders (PBR) World Finals. Now in its 19th year, the Las Vegas Convention and Visitors Authority (LVCVA) has announced a three-year sponsorship renewal keeping the PBR Built Ford Tough World Finals in Las Vegas through 2015.

The Professional Bull Riders World Finals, the sport's richest event in the world, brings the best bull riders and bulls to Las Vegas to compete for a total purse of more than $2 million, including a $1 million bonus from Ford Trucks to the 2012 PBR World Champion, who also receives the coveted World Champion buckle. This year, the event will bring an estimated 70,000 attendees and generate an estimated economic impact of $15 million in non-gaming revenue for Las Vegas.

"Nearly 20 years ago, many of the world's best bull riders came together to create something special, and we are honored to have been a partner from the very beginning," said Chairman Tom Collins of the LVCVA's Board of Directors. "The excitement and energy of Las Vegas combined with the proud heritage and rich competition of the PBR creates a winning formula for the bull riders and the fans. This one-of-a kind event features huge prize money and wild bull rides."


"So much of the PBR's storied history has taken place in Las Vegas, and our relationship with the Las Vegas Convention and Visitors Authority has been special from the beginning," said PBR Chairman and CEO Jim Haworth. "We are excited to renew this partnership with the LVCVA, and this extraordinary community. Next year will be our 20th year in Las Vegas, and we look forward to continuing to make historic moments for years to come."

The PBR Built Ford Tough World Finals takes place at the Thomas &

Mack Center and consists of six rounds of competition featuring the top bull riders in the world and the best bulls. The first five rounds feature all of the riders against the toughest bulls. The scores from the five rides are combined, and the Top 15 riders advance to the Built Ford Tough Championship Round.

The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With 151,000 hotel rooms in Las Vegas alone and 10.6 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever increasing numbers of leisure and business visitors to the area. For more information, go to or