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LAS VEGAS TOURISM MARKET EXPANDING

November 21, 2011

  • Room tax revenue up 16.3% through Q3 2011
  • Average daily room rate up 10.7% through Q3 2011
  • Convention attendance up 9.9% through Q3 2011
  • Introduction of Convention Center renovation plan in Q1 2012
  • Launching comprehensive travel research in the major international markets of Canada, Mexico and the United Kingdom, and the emerging market of Brazil
  • Increasing airline lift by hosting prominent industry events such as Interline 2012 and Routes 2013
  • Launching consumer advertising campaigns in additional international markets
  • Leveraging tourism industry leadership positions to influence travel policy