LAS VEGAS
CONVENTION AND VISITORS AUTHORITY
CONVENTION AND VISITORS AUTHORITY
LAS VEGAS TOURISM MARKET EXPANDING
November 21, 2011
- Room tax revenue up 16.3% through Q3 2011
- Average daily room rate up 10.7% through Q3 2011
- Convention attendance up 9.9% through Q3 2011
- Introduction of Convention Center renovation plan in Q1 2012
- Launching comprehensive travel research in the major international markets of Canada, Mexico and the United Kingdom, and the emerging market of Brazil
- Increasing airline lift by hosting prominent industry events such as Interline 2012 and Routes 2013
- Launching consumer advertising campaigns in additional international markets
- Leveraging tourism industry leadership positions to influence travel policy
