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LAS VEGAS RECOGNIZES THE 'POWER OF TRAVEL' DURING 29TH ANNUAL NATIONAL TRAVEL AND TOURISM WEEKMAY 5 - 13, 2012

May 2, 2012

LAS VEGAS - Each year, the U.S. Travel Association dedicates a full week in May for communities across the country to recognize the importance of the travel and tourism industry. In Las Vegas, it is the lifeblood of our region, supporting 370,000 jobs and pumping $40 billion into the local economy.

The bottom line is, the industry IS our bottom line. That is why the Las Vegas Convention and Visitors Authority (LVCVA) has planned several programs during National Travel and Tourism Week, May 5-13, to spread the message about the industry's impact and to recognize and reward those employed by hospitality.

"It is important to acknowledge what tourism does for the entire region," said Rossi Ralenkotter, president/CEO of the LVCVA. "Tourism supports nearly half of all the jobs in Southern Nevada. It also generates funding to help build schools, parks and roads."

As part of travel and tourism week, the LVCVA is honoring "Hospitality Heroes" from the tourism community. Fifty-five employees are being recognized for their commitment to customer service.

The LVCVA is also working with local media partners to encourage all Southern Nevadans to be "tourists in their own backyard." KVVU-Fox 5 and KSNV-Channel 3 will give viewers the chance to win great "staycation" packages - all donated by resort and tourism partners. The giveaways are scheduled during newscasts the week of May 7.

The LVCVA is also asking everyone to wear BLUE to show their support for the industry on Tuesday, May 8th.

For more information on National Travel and Tourism Week, follow @LVCVA on Twitter and on Facebook at www.facebook.com/lasvegas.