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LAS VEGAS: A DJ'S PARADISE
The Entertainment Capital of the World Has a New Spin

July 21, 2011

LAS VEGAS - Electronic music is experiencing a new wave. No longer the bailiwick of club kids and raves, electronic music has grown up with an appeal that stretches from Wall Street to Main Street, and Las Vegas is at the epicenter.

The destination serves up a daily dose - from poolside (daylife) to club (nightlife) - of the best live mixes from the cream of the DJ crop. Renowned DJs/producers from around the world, including Kaskade, David Guetta, LMFAO, Steve Aoki, Lil Jon, DJ Vice and more, have established residencies, quickly eclipsing star chefs as the celebrity du jour.

"Fans of electronic music want venues where they can experience the beats of their favorite DJs year round, and that is exactly what Las Vegas delivers," said Sean Christie, owner of Las Vegas Nightlife Group, operator of Surrender Nightclub, Encore Beach Club, Blush Boutique Nightclub and Society Café at Wynn Las Vegas. "Vegas is the perfect destination to host world-class DJs and throw these massive dance parties. The city offers a sense of camaraderie among the artists."

These superstar DJs, like the Rat Pack days of yore, are highly supportive of each other and willingly mentor up-and-comers. While these DJs/producers have blazed a path to fame and fortune, many started from quite humble beginnings right here in Las Vegas.

"Las Vegas has always been known for its entertainment and, in recent years, has evolved into a top destination for some of the biggest DJ names from around the globe," said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority. "Resident DJs and major music headliners have become part of the Vegas experience and continue to give our visitors another great reason to visit."

ALL ABOUT THE BENJAMINS
From an economic standpoint, the impact of electronic music in Las Vegas has been enormous. Many executives within the resort community credit Vegas' vibrant nightlife for helping keep the destination afloat during one of the nation's worst economic crisis to date.

Memorial Day weekend 2011 broke records at many day and nightlife venues: Encore Beach Club sold out all three days, well over 3,500 people passed through the doors daily. Such record-breaking was the norm over the weekend at many hot spots dotting the famed boulevard. It's a trend that's predicted to continue throughout the summer as it did last year.

Additionally, the three-day Electric Daisy Carnival that took place in June welcomed more than 230,000 visitors who wanted to dance to the beats of their favorite DJs at the Las Vegas Motor Speedway. Room rates for that weekend skyrocketed and hotels were filled nearly to capacity.

DJ: ITS OWN MAINSTREAM SUB-CULTURE
Following electronic music is not exclusive to the young, as attested by the ages of guests queuing for entry at any of the many lounges, day and nightlife venues in Las Vegas and around the world.

"Las Vegas has the ability to create venues specifically designed for the electronic dance music genre," said Jason Strauss of TAO Group, which operates Marquee Nightclub and Dayclub; TAO Asian Bistro, Nightclub and Beach; and LAVO Italian Restaurant and Nightclub in Las Vegas. "Superior sound and lighting systems and overall club design provide these world class DJs and their fans an unforgettable experience."

THE SEARCH IS ON
Beginning July 21, the Las Vegas Convention and Visitors Authority (LVCVA) will launch a DJ contest of epic Proportions, hosted on the Indaba Music website. Judged by a panel of international DJ superstars and influencers, the Vegas Spin-Off seeks the latest electronic music prodigy whose passion for beats and rhythm translates to the turntables. Amateur spinners will be able to listen, share and learn how to upload an original track online at www.facebook.com/lasvegas.

The grand prize winner will be awarded a guest appearance at a fabled Las Vegas nightclub opening for a renowned DJ; a $10,000 in-home recording studio; and $1,500 in PUMA footwear, apparel and accessories.

For more information about the Vegas Spin-Off, or to enter the DJ contest, please visit www.VisitLasVegas.com/spinoff, www.facebook.com/lasvegas or www.indabamusic.com/vegasspinoff.

ABOUT INDABA MUSIC
Indaba Music pioneered the online music collaboration space, enabling anyone with internet access to connect with musicians from around the world to create, edit and mix studio-quality music online. Indaba Music recently expanded to provide musicians with opportunities from remix contests, to sync and licensing opportunities, to branded programs for sponsors. Indaba Music's community has 600,000 members from 205 countries and territories.

ABOUT PUMA
PUMA is one of the world's leading sport lifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com.