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• Marketing
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Marketing

The Marketing Division encompasses two functions responsible for increasing leisure travel visitors and convention and meetings attendance. These functions are as follows:

• Marketing and Advertising
• Sales and Services

Marketing and Advertising

The Marketing functions, Advertising, Sports/Series and Internet Marketing and Research implement programs that focus on understanding and reaching new and existing markets while supporting the functions of Sales and Services.

• Advertising - The Advertising Department is charged with promoting Las Vegas and Southern Nevada through a variety of mediums to the leisure and business traveler. The LVCVA continues to promote Las Vegas as the premier meeting convention and trade show destination through print and online campaigns. New markets and niche segments will receive additional attention as well as branding our consumer efforts in Canada, Mexico and the United Kingdom.
• Sports Series - Sports and sponsorships continue to play an increasing important role in the branding of Las Vegas and Southern Nevada as the world's leading event destination. The LVCVA, in association with Las Vegas Events, will identify and support events that maximize hotel occupancies. Such events will continue to play an important role in enabling the LVCVA to deliver its message to millions in the U.S. and abroad. Golf, for instance, has become a viable new market segment for Las Vegas. LVCVA staff will continue to work closely with the local golf industry to increase the use of facilities and give Las Vegas a high profile in the sports and event marketplace.
• Internet Marketing and Research - The Internet Marketing and Research department oversees a broad range of functions that, while diverse in scope, share the common focus on understanding and exploiting information and technology to develop and support the LVCVA's overall marketing strategy. The department's wide range of research projects and programs tracks the dynamics of Las Vegas and Southern Nevada, as well as the nationwide competitive gaming and tourism industries. Among the research programs administered by the department are the monthly executive summaries of tourism and convention indicators, annual visitor profile studies that track visitor demographics and behaviors, quarterly marketing bulletins, and a variety of programs to monitor local, national and global travel trends. The Internet Marketing functions include devising processes and procedures to ensure relevant and timely web content, responding to web site-related inquiries from the general public, reviewing the performance of the web sites, and acting as the liaison with the LVCVA's advertising agency to incorporate appropriate content into branding and promotional campaigns on the LVCVA's destination marketing web sites: VisitLasVegas.com, LVCVA.com, VisitLaughlin.com, and VisitMesquite.com.

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Sales and Services

The Sales and Services departments play an integral role in securing leisure and business visitors for the destination and in providing the programs that enhance visitors Las Vegas experience. Comprised of seven distinct disciplines, each share equal importance in supporting the LVCVA's mission to promote Las Vegas as the leading destination for business and leisure travel.

Convention Sales and Convention Center Sales teams concentrate their efforts on keeping "top of mind" with trade show producers and association and corporate meeting planners. Securing business leads for the other privately held convention centers and hotels in Clark County are a priority for these teams.

Leisure Sales focuses on creating innovative sales activities that maintain Las Vegas and Laughlin's visibility with the leisure travel trade.

Diversity Marketing is charged with expanding the Las Vegas brand by producing sales and marketing initiatives targeting the leisure and business traveler from domestic African-American, Hispanic, Asian, Native American, Gay & Lesbian and other emerging markets. Proactive and creative programs targeting meeting planners, travel trade and consumers are routinely produced.

Convention Services serves as a liaison between the users of the Las Vegas Convention Center and Cashman Center and all of the departments of the LVCVA and its service providers. The ultimate goal of this department is to provide world-class customer service, which ultimately insures repeat business for Las Vegas.

Destination Services facilitates myriad activities that support and enhance the experience of the Las Vegas visitor, whether that visitor is a leisure traveler, a meeting planner or a trade show producer. Encompassing Marketing Services, Call Center, Registration Services and Visitor Information Centers of Clark County, these teams ensure professional service and memorable experiences for all LVCVA customers.

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